This afternoon Tami and I met with the owners of a downtown St Petersburg condo in Bayfront Towers and were talking about internet marketing strategies. They knew what blogging was, in general terms, but didn't understand how that would relate to marketing a property. I was explaining that it's not the same as just saying you have a 3 bedroom condo priced at x, etc - it's about finding points to blog about.
For example, I'd blog about the raised platform in their master bedroom, in the bay window, where they have two comfortable chairs looking out at a magnificent water view - and would tie that in to watching the planes come and go from Albert Whitted Airport, and how that might attract pilots and business executives needing a convenient airport. That led to talks about individuals who had purchased there - how they found it, and why they bought.
Then they told me about a feature even I didn't know about - each floor of the highrise condo has a bicycle room, with a door leading to the back of the freight elevator. So - not only do owners have a place to store their bicycles other than in their storage room, the parking levels or their condo unit, but all they have to do is press the call button, go down the elevator, and bike out into the streets - then reverse the process when they return.
They quickly realized that it's all about letting people know the value of the amenities - what's the benefit to them, how does it affect their lifestyle. We had such a great conversation and so many blog topic leads that I'll be getting back together with them just to write down all the blog possibilities.
They had one fantastic blog idea - and perfect photo op - regarding the library in the building ... but that's a surprise for a future blog.
Let your imagination run with blog ideas to market a property through its benefits.
In the meantime, Bayfront Tower is a perfect condo for
- Pilots and flyers
- Bicycle riders
If you want more information about condos for sale in Bayfront Tower, contact The Simms Team at RE/MAX Metro.