Real Estate Views from St Pete

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The Middle-Class Millionaire

For an enjoyable and informative book, try

Middle Class MillionaireThe Middle-Class Millionaire

by Russ Alan Prince and Lewis Schiff. It's easy reading and does point out some interesting sociological observations. Pleasing the highest net worth individuals isn't going to get you the viral marketing you're looking for - target the market just below that. The Middle-Class Millionaire is much more likely to refer you to colleagues and friends.

Read the values of the Middle-Class Millionaire, and learn how they differ from the Middle Class. There are certainly enough points for you to consider who and where you want to target your marketing.

Get it from amazon.

4 comments • Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS • June 21 2008 07:10PM

Comments

Sharon - It is so important to know about a group before  trying to market them.  Sometimes there is no recovery if you start off on the wrong foot.  Thanks for sharing this.

Posted by Jennifer Fivelsdal Rhinebeck Real Estate (Serving Dutchess| Columbia|Ulster Ctys (LIC. R.E. Broker JFIVE Home Realty LLC ) almost 4 years ago

Jennifer - I've always enjoyed psychology and I've always enjoyed reading - guess this hits both passions. The author Schiff spoke at a local luxury meeting, but I was out of town (in DC actually) and unable to meet him.

Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) almost 4 years ago

Sharon Great info I will pick it up. They are our target market.

Posted by Jason & Deanna almost 4 years ago

Jason & Deanna - Hope you'll enjoy it. There were some interesting points.

Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) almost 4 years ago

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