Yes, that's a SOUL sign in the window at 400 Beach, not a SOLD sign. It in the window of the space at the southeast corner of the retail portion, and must portend the coming of a Chapman/Hamilton restaurant at the corner of 4th Avenue Northeast and Beach Drive Northeast.
Craig "Chappy" Chapman opened Grillside Central this month in the 400 block of Central Avenue; he'll be opening Chappy's Creole Soul in the 200 block of Central Avenue, perhaps by mid-summer, and then the last of the trio, this one in partnership with the Hamilton family who owns the retail space, will open at 400 Beach.

Sharon, Creole Soul sounds just delicious! Does he want to open a place in DC?
Pat - there has to be SOME reason for you to want to come to St Petersburg! DC has so much, let us keep Creole Soul for you to visit here.
Besides - did you know that our area has been the birthplace of many restaurants that have gone national, from Hooters to Outback Steakhouse?