When you have a project, sometimes it's easier to accomplish when you can organize your thoughts, plan the steps. The figure to the left is a Mind Map. It's one I did when I was going to move my office.
You start with your idea or project in the middle - it can be a marketing plan, a book idea, anything.
So - I started with the goal: Move Office. I wrote it in the center of the sheet, and circles it. Then I thought of all the things that were involved - where's the new location? what about the schedule? packing? actual moving? notifying people? Each of these I wrote on lines going out from the center circle, no particular order.
Then I looked at what would be involved in each of those steps. I made substeps where necessary. For example, part of the new location was Connections. I'd need to have phones connected, computers connected.
It can be overwhelming when you think of all of these things at the same time. This helps to break things down so you can do one at a time, or so that you can assign things. You can go from this to a TO DO list, or you can use this and cross out or highlight the things that are done.
Tony Buzan, a Brit, coined the phrase, and has written books about it and has a website. Some of the books make it very easy to understand - some go off on tangents. So pick how you want to learn - by book, by web, by coach, or just winging it from the concept.
Let me know how it works for you ...

Wow, I haven't thought about doing mind mapping since I was in college in the early 1980s...LOL
Thanks for a blast from the past and bringing this handy technique back to my consciousness!