It's easy to post a calendar of events of all that's going on in your hometown. Not to pooh-pooh that, but let's put yourself on the line. What are YOU going to do this week? this weekend? while x attraction is going on?
Today everything's about niche marketing. So, don't try to be all things to all people - be who you are. You're a niche person, so why not try to be a niche marketer in the same mrket?
What successful layering if someone follows your blog, goes to an event, and meets you there.

Megan - having a regular posting schedule helps a lot.
Lisa - glad you have a schedule and that you're getting double value.