Jennifer Cummings spoke at the Luxury Conclave about Potato Chip Marketing and how to generate profit in any market. She said it's necessary for agents to stop being commodities, and to create a USP, or Unique Selling Proposition. This is what sets you apart as an agent and makes a customer want to do business with you. She went on to talk about marketing, how it differs from advertising, and how it should include a call to action. Our marketing should be focused on the prospect, not on the property. Jennifer coaches individual agents as well as companies.
Potato Chip Marketing
0 comments • Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS • January 26 2007 07:57PMComments
Participate
Post © 2009 Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.). Design © 2009 ActiveRain Corp.
Logos and service marks owned by copyright holder.