You've no doubt heard that you should target market. You shouldn't advertise to everybody, because you'll find nobody. Eliminate the people who won't buy a home anyway, and find those who will accept the property you're marketing with all its warts.
This morning I saw a 1/4 page ad in the Wall St Journal - no property photos, a subtle colored background and a small head shot of the agent - but the text caught my eye:
The first owner was Old Blue Eyes.
The new one must be someone with vision.See yourself living in a one-of-a-kind apartment once owned by Frank Sinatra? Well, you'll have to look past the toll the years have taken on this potential triplex and see it for what it could be - a true showplace and a showstopper .......
and the ad continues. Then there's the noteworthy last sentence:
Like this property and even Old Blue Eyes himself, Ann Bialek is a rare find.
Now that's someone who knows how to write a great ad.
George - that's one of the things we talk about in the luxury class that we teach.
Randy - I e-mailed Ann earlier today. If I find out the response, I'll let you know. It's listed at just under $6 Million.