Real Estate Views from St Pete

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Where are you?

If you want referrals, it's important that other agents know WHERE YOU ARE.

Many times I've seen full page ads reprinted and brought to conferences - one way to show the type of properties and price range of properties you represent. However - sometimes the ad doesn't show where you are. The agent may have designed the piece for a local market and decided that it wasn't important to spell out the city of state - and obviously not considered that when having tear sheets printed.

Some people spend a LOT of money in branding and recognition - think of Sandra Nickel and The Hat Lady. From her postcards to the hats she wears at conferences, she's branding. That's great, to remember her name, and use the hat lady hook - but if I don't remember that she's in Montgomery, Alabama, I may think of her in marketing terms, but not when I have a client buying or selling in Montgomery.

Be sure that clients and agents know not only Who you are, but Where you are. 

Sharon Simms, Real Estate Agent selling homes in St. Petersburg, Florida, the Gulf Beaches and the Tampa Bay area.

5 comments • Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS • July 27 2007 10:41AM

Comments

That is a great point, if you are marketing to your niche thats great but at a national conference it is important to at least somewhere put your location...otherwise, as you say no one will remember!!
Posted by British Homes Group over 4 years ago
Indeed! You may choose to market Florida rather than Kissimmee or Orlando, but you should tag yourself to a geographic location of some kind.
Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 4 years ago
Very good point Sharon.  On the front of my jumbo size referral cards that I bring to conferences, I have a big beautiful picture of the Washington Monument among the Cherry Blossoms and a picture of me holding a "full house" poker hand with the language "Your Best Bet for Washington D.C. & Northern Virginia Referrals"  -- so many of the conferences are in Vegas, so I think that the poker cards and slogan work well and there is instant recognition with the Washington Monument.
Posted by Brian Block -- Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) over 4 years ago

So very true Sharon.

Maybe I should try Ed in Fred(ericksburg).

Tried to figure out how you put all of those extra characters after your name at the bottom of a posting.  Are you cut and pasting them?

Posted by Ed DeChristopher, CRS©,Fredericksburg VA (Fredericksburg Realty, Inc.) over 4 years ago

Brian - I think that does a good job of identifying where you are.

Ed - I like Ed in Fred. I knew your general area, but had forgotten Fredericksburg, but it's so easy to remember Ed in Fred. To get the extra characters in after my posts, I have them in my name on my profile page. With a longer last name you probably won't be able to get as many in - it's the same way you have CRS, CyberPro after your name. 

Posted by Sharon Simms St Pete FL - CRS CIPS CLHMS RSPS (ALVA International, Inc.) over 4 years ago

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