Are you familiar with the DISC personality tests? If not, check out Howard Brinton, or just google DISC - actually, so that you don't get computer storage, google "DISC personality tests" - there are over 1,000,000 reponses. Or go back to some of Teri Isner's blogs. In any case, on to the point:
Different personality types look for different things - some want lots of pictures, some want lots of flowery text, some want lots of details, and some just want a few of the major bulletpoints. Design your flyers so that there is something there for everyone. You can see one of our flyers, if you'd like. We use these in flyerboxes on our signposts as well as numerous other places. Use lots of color. Write in understandable language, don't just copy an MLS sheet.
For your ads, you might want to DISC them as well, and rather than writing a long ad, write a short one for each personality type, then measure response to each one, compared to response to one general ad.
