In the latest twist to attract buyers to inventory homes here in Tampa Bay Florida, Cambridge Homes had this full page ad this morning:
Vrrroom
Room!
There's a Harley in the House
For buyers who purchase an inventory home in one of their communities (and oh, by the way, use their specified mortgage company) Cambridge will give the buyer a free 2007 Harley-Davidson Softail Fat Boy motorcycle.
Most of the builders are trying to package their buyer incentives in ways that will attract more interested prospects than just a cash discount. I would imagine they've also worked out a discount from the Orlando Harley-Davidson dealer.
That sure beats a free Segway
No offense Mr. Burnham...I do love your promotion and wish I had some real estate for you to list for me.
Rob Beland
The Real Estate TrendMill
Rob - it's all relative. No doubt the combined builder profit and lender profit more than cover the Harley - it's also incorporated into the home price, I'm sure. Jay has only his commission to pay for the Segway.
Brian - whether or not the lender is participating, it's pretty typical here for the builders to require you to use their mortgage lender. In most cases there is joint ownership.
Thanks Sharon. I don't ride, but is a great promotion.
Jack