Stephan Swanepoel spoke this morning in Tampa on 7 Strategies to Succeed in Today's Real Estate Market at an event sponsored by Engel & Voelkers. Swanepoel is known for spotting trends early on - when you read his books, be sure to read the paragraph-long trends as well as the chapter-long trends so you can be looking for what's coming.
He publishes an annual trends report and for the next issue, he'll be breaking that into two books - one with information to make your business profitable and the other to cover social media, which has grown so fast it fills an entire book.
Topics covered by Swanepoel included information overload on the internet, foreign companies now expanding abroad, MLS consolidation, the remaking of NAR, huge consolidations caused by the economy, the need to master short sales and foreclosures, and of course, navigating the social media.
And, yes, he mentioned Active Rain!
Hi Sharon,
I'd find his opinion on a NAR makeover very interesting.
Hi Sharon, Doesn't Stephan have a great voice. I love listening to him. She is always many steps ahead of everyone else in his insights. Nice post and thanks for sharing Stephan with us again.
Hi, Sharon! This is one I will want to check out. We have to read and listen more than ever to keep up!
Sharon, his insights sound very right. Maybe he will come to our area to speak. Would love to hear more about what he said.
Sharon
Lynda - until we know what it is, it's hard to have an opinion. They're still working on it.
William - I love listening to him, too. Combine his accent and his content and you have a great combination.
Patricia - Indeed! It really helps if we know what to prepare for.
Sharon - he'll be speaking at NAR in San Diego. If he isn't coming to your area soon, you may want to order his 2009 Trend Report at www.retrends.com for $99.