One of the most compelling parts of a blog or website about a community is truth and reality. Direct comments from existing homeowners/condo owners can be a big help in selling a neighborhood. Whenever you're showing a property and the seller is home, or you're attending a neighborhood meeting or picnic, ask the people you meet - What do you like best about living in ____? or What factors made you choose this neighborhood?
Ask owners, workers, anyone you can. What do you like about this area. Then write about that in your blog and on your website. It definitely adds credibility, and will often come up with an attribute that you'd never considered.

Go on and speak the truth! The first time I bought a property, I did exactly that and boy was I excited to meet friendly, diverse professionals who were all taking advantage of the "good" market, changing from renter to homeowner. We took such good care of the development and we all looked out for one another. It was remarkable. I wish I had followed that same advice when I moved to my current place. After the bad experience all around, I decided to become a realtor. Now when I take clients out to developments, I knock on neighbors door with the buyers and ask them for a testimonial. It works well with their decision making and it shows that you care about their needs. PLUS - people tend to remember me and they always ask for my card. A great strategy in the event they ever sell...
Hmmmm... need to give that some more thought.
Thanks for the ideas.
Great idea, Sharon. I always ask sellers about the things they like about their house and the neighborhood but haven't done much with the information. Now there's an incentive. Thanks for a terrific suggestion.
Jeff
Great post Sharon!
last week I was showing a young couple a home in a new subdivision/community. They asked me whether or not the community had cable TV. I did not know the answer. After backing out of the driveway of a home we had just visited, we saw two ladies walking a stroller and accompanied by tykes on trikes. Stopped and asked them about the cable. Got the answer. Followed up with a question "How do you like living in the community?" Both raved about it. As it turned out that was a good response. The couple I was with wrote a contract and it was ratified. Good ending to a good story.
Hi, Sharon -
Funny how I keep being drawn to your posts! Yes, that's a great idea. 'Probably wouldn't hurt to urge consumers to post directly on Localism, too.
Hi Sharon - I LOVE this idea! What better way to get some objective info about your area? Then RUN WITH IT!!
Great idea!
Ann
Kristal - yes, they want to hear things from their friends, co-workers, others that they trust.
Janessa - that's a great idea to go with them. Generally I've suggested that they go through the neighborhood on a Saturday when many people are out, and ask them what they like and dislike about the area.
Carol - I will often ask people those questions when I'm talking with them - then ask if they'd mind if I shared that on my website or blog.
Jeff - yes, use the information you have. It's kind of like all the software we buy and the books we have - if only we used all we have to the maximum.
Cyndee - you're already half way there.
David and Tonya - so true! It's usually dangerous to ask tenants questions - or even to have them around during a showing.
Ed - congratulations on getting a prompt answer, getting third party endorsements of the neighborhood, and going to contract as well!
Margaret - Thanks! Glad to have you reading my posts, and your comments are appreciated.
Ann - appreciate your stopping by. We keep learning so much from each other.
Sally - hi, there! Let me know the results you get once you've started doing this.
So tue...I use to do a home book with a hand written form the seller filled out asking questions and they provided the answers. Got the seller involved with the sale. You reminded me of this and I think I will start doing that again. (Cant recall why I stopped !)
The sellers know the pizza delivery, the neighbors and the kids ages on the street, the functionality of the home, maybe a bed of bulbs that bloom in spring etc...
BTW- How have you been Sharon ????