We've read about topics for blogs.
We've read about making better use of our time.
Just a little while ago I had a call from out-of-state from someone inquiring about one of my listings he'd seen online. He had looked at the property website, but wondered about the schools (he has no children, but is thinking ahead to resale). He hadn't seen anything about the schools on the flyer.
I explained that here in St Petersburg, and all of Pinellas County, Florida, for that matter, we don't have assigned schools for each property and told him that I'd e-mail him with a link to the school department that could explain what was going on.
That rang a bell relating to Adam Waldman's Local Experts group, and the relocation package I had started but not nearly finished by contest end time. Even this post on schools took a couple of hours to put together properly.
So - before I e-mailed the prospect, I wrote a lengthy post about schools in St Petersburg and all of Pinellas County, Florida. Now I'll e-mail him a link to that post, and will put the post address on our team server site, so that any time any one of us needs to send someone information about the schools, it's a link rather than a lengthy e-mail. It helps clients, it saves us time, and it should help the google juice.
Thanks, Adam, for the original idea, and for continuing the group. It's a great inspiration.