I blogged earlier about the changing market and your changing (hopefully) business plan. How are you adapting? How are your clients and potential clients adapting?
Increasingly, we are showing our clients a choice of less-than-desirable choices: lead the market and sell for less than you want/need; stay where you are; rent to reduce the monthly cash outlay. These conversations lead us to a consulting role rather than an information gathering and providing role.
Information is available in far more places and far more depth than it ever was. We're no longer Information Providers, we're advisors, we're consultants. More often than not, our suggestions are not to sell. So, how do we thrive in this situation? By charging for our time and expertise, not just a % of a sale, if it occurs.
Look into Mollie Wasserman's ACRE designation.
Getting calls from banks or investors asking for your opinion on a property or on local market conditions? Charge them by the hour or by the job.
We're in a market where knowledge, wisdom and professionalism are KEY. Maybe our business plan needs to change accordingly.
Sharon Simms, Real Estate Agent selling homes in St. Petersburg, Florida, the Gulf Beaches and the Tampa Bay area.