Real Estate Views from St Pete

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Student Housing

Have you ever received a call from someone asking you to help find a rental for their son/daughter who will be attending college in your area?  If so, you might also suggest the possibility or purchasing a condo or home for the student to use - the cost may not be more than campus housing, and equity should increase over the four year period. Depending on the maturity of the student, it might also be an opportunity for them to be a landlord, and rent a room to another student, bring in income to help offset the mortgage and other costs for the house or condo. Perhaps you want to put an ad in the student newspaper in the issues before and at the start of a school year or semester.
Think referrals for second homes
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According to NAR, last year nearly 1/3 of all sales were for second homes and investment properties. When you are talking to your clients about FORD (family-occupation-recreation-dreams) or your friends, if they mention skiing or vacationing at the… more
Unrepresented Seller Suggestion
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When talking with an unrepresented seller, in person or by phone, rather than pushing our services on them before they're ready, we might offer to help them. Where are they moving? Would they like to have an agent in that location send them some… more
Florida - St. Petersburg vs Tampa
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Even though our area of St. Petersburg, Clearwater and Tampa is often referred to as Tampa Bay (diehards remind us that there is no such place, it's only a dividing body of water), and we are fortunate to share the advantages of a very large.. more
Contract Clauses
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In Florida we have two acceptable Offers to Purchase - one is a FAR contract (Florida Association of Realtors) and the other is the FAR-BAR (a joint effort between the Florida Association of Realtors and the Florida Bar Association. Each comes with… more
Luxury Home Marketing - Name That Home
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We've talked before about the romance in marketing - for luxury homes, romance comes from the name of a home. A name conjures up an image, a lifestyle. Growing up in Newport, Rhode Island, I was surrounded by estates with names: The Breakers.. more
Get specific in marketing luxury homes
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Part of marketing a luxury home is romancing it. "Granite" is so common. What about "curved countertops made of Volga Blue granite and Juparana Florence granite. Much more enticing, isn't it? Is the granite full bullnose or… more
New Buyer Welcome Party
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One after-sale "gift" we've found effective is to host a Welcome party for the new homeowners - we invite the neighbors and the buyers invite any friends or co-workers they have in the area. We provide the food and beverages, the… more
Blog Topic #4 - What's it to you?
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ActiveRain has become a community and a family, though I was looking for neither. ActiveRain has become a place to write, which I want to do, but have never made the time (AR made me do it). ActiveRain is a place to share ideas, market conditions,… more
Florida Waterfront Compromises
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We're often creatures of our environment, and our childhood experiences. My husband, George, and I both grew up by the water - he by a lake in Concord, Massachusetts, and I by the ocean in Newport, Rhode Island. Different types of water -… more